Brand Experience Guidelines
This guide demonstrates how baseline standards and expressive elements are used to create consistent, world-class customer interactions.
Voice of Brand Guidelines
These guidelines define our communication tone as a thought leader and trusted advisor, reflecting our workplace expertise and collaborative approach. We target B2B and direct sales audiences.
Photography & Video Guidelines
These standards ensure consistent and aspirational visual representation across all media—humanizing our research by showing how products fit into real-life spaces.
Editorial Style Guide
This document helps you make the right decisions about spelling, grammar, structure, and style. It serves as a quick reference, highlighting any Haworth exceptions to the Chicago Manual of Style.
Illustration Guidelines
This document outlines our three main styles—Icons, Collage, and Kit of Parts—used across various applications to create a cohesive ecosystem, ranging from approachable elegance to design intelligence.
Haworth Group Brand Guidelines
These guidelines outline how to convey the Haworth Group to various audiences, detailing the foundational brand elements to ensure consistent and effective communication.