Product Promotion

Product Promotion

Product Promotion

Launch Book

An essential, year-long companion for our field and dealer sales teams—a flexible, modular guide that brings clarity, confidence, and storytelling power to every customer conversation—helping them articulate “why Haworth” through our brand and value proposition.

Haworth Cardigan Launch Kit

For the launch of Haworth Cardigan, we sent dealers knit swatches in the shape of miniature sweaters. These “sweaters” were hung in a wardrobe-style box that included mood board cards for inspiration.

Veneer Guide

Wood remains central to Haworth’s legacy, with a commitment to quality, sustainability, and value. Today, Haworth veneer reflects this enduring connection to wood craftsmanship, showcasing unmatched beauty and durability. This guide is designed to showcase the beauty of veneer while sharing important information about the unique aspects of specifying veneer.