Icons
Our icons follow a grid of 2.5 pt squares with all lines at 90° angles and curves created from perfect circles
Line breaks of 2-3 grid spaces are incorporated to add a signature element to the icons and create clean, unexpected shapes
Line weights are consistent and the ideal line weight for an icon composition is in harmony with the other elements on the page
Use framed icons to enhance style, add color, and create presence in marketing materials
Collage
Use collage illustration as an approach to visual storytelling that incorporates human touch through collage and gestural lines
The combination of composition, human hand, and a reduced color palette creates a narrative style that is unique to Haworth
Incorporate handcrafted elements such as torn edges, pencil drawings, hole punches, sketches, and scribbles
Elements can be incorporated for texture and to support the composition, versus every element having meaning
Reserved for use in knowledge pieces, aligning the brand with journalism, and communicating design intelligence
Kit of Parts
The Kit of Parts is a set of vector elements for figures, accessories, furniture, and environments used to assemble compositions
The combination of composition, elegant shape and line, and a clean color palette creates a versatile narrative style—communicating an elevated, yet warm and approachable visual language
Use enough line and fill shapes to define a form but not more than necessary
Infographics
Infographics are visual representations of information using bold messaging and graphics to create compositions with a mix of tints and accent colors
Use in documents, publications, and digital presentations as visual support
Make infographics at a large scale in a minimalist style
Icon compositions can be incorporated into infographics to visually support data
Sketch
Sketch is an approach to representing conceptual spaces
This style adds collage-like techniques with a hand-drawn look to renderings
Avoid filters or stroke styles that too clearly reveal the software features