Core Palette
Use core colors for corporate communications and stationery. Bright Red is reserved for corporate materials.
Neutral Cream/Gray, Petrol Black, and Bright Red are our core colors and represent our brand consistently across applications.
The core palette is the foundation for our Neutral + Dark + Bright formula.
White may also be used as a Neutral.
Standard Palette
The standard palette is for standard collateral.
Use one Dark color paired with its Bright counterpart as an accent or text color.
Maintain the formula of 1–2 Neutrals + 1 Dark + 1 Bright.
Neutral
Petrol Black
#001D34
Cream Tint
#F2EFDE
Gray Tint
#E6E7E8
Medium Cream
#E7DFB7
Dark & Bright
Dark Blue
#004A78
Bright Blue
#00A2E1
Dark Green
#006B66
Bright Green
#65C296
Dark Red
#A12A3F
Bright Orange
#F58233
Dark Terracotta
#DA5B2B
Bright Yellow
#F9CE64
Expressive Palette
We use expressive colors for applications that require a stronger visual impact, from social media to events.
The expressive palette is built on lighter and darker versions of colors within our standard palette allowing more design freedom and expression.
The Neutral + Dark + Bright color formula is maintained, while the color pairings have more flexibility for a more stylized look and feel.
Logo Color
Corporate: Bright Red
The Bright Red Haworth logo is used in corporate communication, signature pieces, and heritage collateral where the content is about Haworth as an organization.
Standard: Petrol Black or Knock-Out Neutral
The standard Haworth logo is in Petrol Black or knock-out neutral logo. This color format is used when the content and subject are products or activities, or when the logo appears with photography or illustration.
Expressive: Cohesive Color From Palette
In a special case where the expressive palette is applied, any color in the Haworth palette can be selectively applied to the logo to bring cohesion to the piece.
Usage
Follow these dos and don'ts to ensure consistent and appropriate use of the color palette across communications.
Add a stylistic element by creating a duotone effect to images using the Haworth palette
Don't use Bright Red outside of corporate
applications
Incorporate the color palette into collages and illustrations for a cohesive element across visual elements
Don't use non-brand colors without approval from
Haworth Creative Studio
Use the color palette in typography and as color blocks to incorporate color into the composition
Don't use colors that are are too close in value causing legibility issues with typography